If your team spends more time creating reports than acting on them, it's a data problem, not a dashboard problem.
Live dashboards in 4 weeks.
Weekly data reviews from week 5.
Within 90 days, your leadership team will be making every decision from one source of truth, not spreadsheets, not gut feel, not "I'll get back to you on that."
Without the €100k salary. Without the recruitment headache. Without the 6-month hiring process.
Trusted By
Why 70% of dashboard projects fail (and what we do differently)
Most dashboard projects fail. Not because the build is bad, but because the business changes and the dashboards don't. The typical BI consultancy takes 3-6 months to deliver, invoices you for €30-50k, and disappears. Six months later, half the dashboards are unused and nobody remembers how the data model works.
We do it differently. We build something live in 4 weeks, then embed in your operations for as long as you need us; reviewing, iterating, and making sure the data actually drives decisions.
One Source of Truth
Turn scattered data into a single source of truth for decision making.
Decisions, Not Dashboards
Make every decision backed by data driven insights.
Your Team Before vs. After a Fractional Head of Data
A 80% Less Manual Reporting Time
Auto-refreshing dashboards from live systems
One Version of the Truth
No more conflicting reports
Decisions in Minutes, Not Meetings
Leaders arrive informed
Your Reporting Gets Better Every Month
We iterate, not disappear
Accountability Built In
KPIs have owners, misses get explained
No Hiring, No Training, No Managing
Senior data leader, no overhead
Our Promise
We build your MVP dashboards in 4 weeks. Something live, useful, and real.
Then we spend the next 6-12 months embedded in your business, reviewing the data with your team every week, killing what's not used, and building what you actually need as you discover it.
The typical BI consultancy builds and leaves. We build and stay, until your data is genuinely driving how you run your business.
About the Founder
I'm the founder of Macardy Analytics, a fractional data and analytics consultancy based in Limerick, Ireland.
I've spent 5+ years helping businesses turn scattered data into clear operational visibility, from building enterprise BI solutions at Dell Technologies to completing a Master's in Business Analytics at the University of Limerick.
I launched Macardy to solve a problem I kept seeing: businesses invest in dashboards, but nobody sticks around to make sure they actually get used.
That's what we do differently. We don't just build dashboards, we embed in your operations, run structured data reviews with your team, and make sure the reporting evolves as your business does.
We've Tried Dashboards Before and They Didn't Stick
1. We don't have time to take on a new project
This isn't a project, it's a service. We handle everything: the data connections, the dashboard builds, the reviews. Your team's involvement is a 90-minute kickoff and 30 minutes a week for the data review. That review replaces time you're already spending chasing numbers in spreadsheets.
2. We've tried dashboards before and they didn't stick
That's exactly the problem we solve. Dashboards fail when they're built and left. Our structured review process, weekly with your team, monthly with leadership, ensures the data gets looked at, acted on, and evolved. We don't leave until the rhythm is embedded.
3. Our current reporting works well enough
If your team is making decisions from spreadsheets, emailed reports, or "finger in the air" estimates, it's working, but it's costing you. Our clients typically reclaim 5+ hours per week per manager and catch issues weeks earlier than they would have. The question isn't whether your reporting works, it's whether it's as good as it could be.
4. How do we justify this spend internally?
Take one manager. Estimate how many hours per week they spend pulling data, building reports, or sitting in meetings waiting for numbers. At €50/hour, even 5 hours per week is €13,000 per year, per person. Multiply that across your management team. The Accelerate retainer costs €42,000/year. Most clients recoup that in reclaimed time alone, before you count the value of the decisions the data actually enables.
5. Why not just hire a data analyst?
You could. A junior analyst costs €40-50k per year in salary alone, before benefits, equipment, training, and 3-6 months of ramp-up time. And they still won't set up your review process or sit in your leadership meetings challenging the numbers. With us, you get a senior data leader from day one, at a fraction of the cost, with no recruitment, no onboarding, and no management overhead.
6. What if we become dependent on you?
The goal is the opposite. Our structured review process is designed so your team owns the data rhythm. We facilitate the reviews, but your people run them. After 6-12 months, most clients can run weekly reviews independently. They stay because they keep finding new data to unlock, not because they can't survive without us.
TESTIMONIALS
What Our Customers Say
I can highly recommend your work to everyone. Great data collaboration and work with Johnston Retail Services earlier this year. Your work is saving us hours of labour navigating through data.
Garry
Managing Director
The tailored approach was a game-changer for us. Cian and his team built a dashboard that seamlessly compiles all our company-wide statistics. It's not only easy to use but has dramatically improved our efficiency.
Ursula
Project Coordinator
The access to live data helps us make informed decisions compared to finger in the air type stuff. We no longer waste time travelling between sits to see what stock is there.
Pat
Business Owner
The Power BI Dashboard you built saves me time by giving instant access to key data, so I can make quick, informed decisions. It's not just a time-saver - it gives me the right information when I need it.
Noel
Business Owner
Since integrating the Power BI Dashboard into my daily operations, I've easily reclaimed 5 hours per week. What used to be a manual and time consuming process to look at data is now a breeze.
Jamie
Store Manager
Your Investment
Every engagement starts with a Foundation Build, then moves to an ongoing monthly retainer. Two guarantees protect you. No hidden fees.
Enterprise Plan
Designed for large organizations needing full-scale integration and control.
€30,000
Complete integration suite
Fully customizable visuals
Dedicated support.
Enhanced security and compliance
Professional Plan
Ideal for businesses looking to streamline operations and enhance insights.
€20,000
Advanced data connectivity
Custom visual dashboards
Automated reporting
Priority support
Starter Plan
For businesses starting with data integration to cut down on manual tasks.
€12,000
Core integration tools
Standard reporting and visuals
Basic support
Client Collaboration Steps
01
Foundation Build (Weeks 1 - 4)
We audit your data, define your KPIs, and build your first live dashboards. You see real data within 2-3 weeks, not a mockup, not a proposal, real numbers from your systems.
02
Review & Iterate (Month 2+)
Weekly reviews with your team surface what's working, what's missing, and what needs to change. We iterate the dashboards every month based on what you actually use.
03
Embed the Rhythm (Month 3+)
The structured review process becomes part of how your team operates. Every KPI has an owner. Every decision starts with the data. We facilitate until your team owns it.
04
Evolve & Scale
(Month 4+)
New data sources, new departments, new reports, your analytics capability grows with your business. Most clients expand scope after the first quarter because they keep finding new uses for the data.
Your team is spending more time compiling reports than acting on them.
Disconnected systems, manual spreadsheets, and static dashboards mean your leadership team is making decisions on outdated information, or worse, gut feel. We fix that.
We take on a maximum of 5 ongoing clients.
